Tuesday, March 30, 2010

A Lesson In Climate Skepticism: Courtesy of Marc Morano

What is it like to run a misinformation campaign based on inflammatory rhetoric and nonsensical political spin? If you pick up a copy of Esquire this week, you can find out. The magazine published a profile of prominent climate denier Marc Morano, a former employee of Rush Limbaugh and James Inhofe, who today devotes himself to a one-man climate denial show at ClimateDepot.com.

Esquire writer John H. Richardon describes the tactics of Morano and his ilk as "a style closer to puckish agitprop than journalism, which makes accuracy much less important than laughs." Tactics are designed to grab headlines, and keep reality at arm's length. For example: protesting at Copenhagen with signs that say "CO2 is Good" and hanging a banner on a Greenpeace vessel reading "Ship of Lies." Richardson explains:
If they can use the echo chamber to reach enough people, they can confuse them enough to change the narrative. It's asymmetrical warfare updated for the age of the Internet.
By dragging scientific debate down to the realm of sound bytes and visual stunts, climate skeptics have attempted to throw a wrench in the momentum of the climate movement.

Unfortunately for them, the momentum continues; climate legislation has already passed through the House of Representatives, and nations all over the globe continue to enhance their commitments to cutting greenhouse emissions.

In an unwittingly accurate analogy, Morano likened the "ClimateGate" scandal to the "Death Star." Yet we all know what happened at the end of Star Wars: the good guys prevailed, and the Death Star was blown to smitherines. Luckily for us, we have the force on our side.